6IXTY8IGHT was founded in 2002 by Swedish entrepreneur Erik Ryd, an established lingerie manufacturer with a presence in Asia. The first 6IXTY8IGHT store in Beijing was an unprecedented success. In 2006, 6IXTY8IGHT began to expand its product line to include tops, pants, dresses, jeans, underwear, pajamas, loungewear and accessories. The brand gradually became the most popular shopping destination for girls. All stores are decorated in the brand's iconic pink color, making them a shopping paradise for girls.