Love, Bonito is a women's fashion retailer that grew out of a local blogger e-commerce store in Singapore, co-founded by Viola Tan, Rachel Lim and Velda Tan. The brand's notable achievement is its transformation from an online store to an offline retail experience. Since its inception, Love, Bonito has opened offline stores in Singapore, Malaysia, Cambodia and Indonesia, and its e-commerce services are available around the world. The brand has a strong Instagram following and is its main promotional and PR platform.