In January 2016, The Loft magazine announced that it had peaked at 5 million copies, but due to the gradual decline of the Internet, it had switched to online publication, and the original New York distribution department ceased operations and switched to the Internet base of parent company FriendFinder Inc. in Los Angeles. The former New York City circulation department ceased operations and was re-located to the Internet base of parent company FriendFinder in Los Angeles, ending 51 years of print distribution. But general manager Kelly Holland quickly rejected the decision and promised to keep the magazine in print.