Whirlpool Whirlpool Corporation, the world's best-known manufacturer of large home appliances, was founded in 1911 by Louis Upton and Emory Upton and is headquartered in Pennsport, Michigan. Since its inception, Whirlpool has been committed to providing consumers around the world with superior quality home appliances, its global market share of white goods has been among the world's top for 11 consecutive years, its famous brands include Whirlpool, Maytag, Jenn-Air, Brastemp, Bauknecht, Amana and KitchenAid, etc.