Bijan is a fashion brand known worldwide for its fragrances, founded by Bijan Pakzad, a famous American menswear designer born in Iran, who specializes in fragrances, menswear, jewelry and accessories. Bijan perfume is the world's most expensive perfume, its price is up to several hundred dollars per ounce or so, known as the "liquid diamond", its fragrance is rich and mysterious, generally suitable for dinner parties.