Sunrider International Inc. Sunrider International; aka: Sunrider International Organization) is a famous multinational direct sales enterprise, was founded in November 1982 in Utah, USA by Mr. Chen De-Fu, who was born in Chiayi, Taiwan and studied in Kaohsiung Medical University with a degree in pharmacy, and is headquartered in Torrance, California. The company is known for its concentrated, high quality, and funny products for the home. Today, Cenereid has a global presence on five continents.