Levi's (Levi Strauss; abbreviated: Levi's; also known as: Levi's) is the world's top jeans brand and the originator of jeans, was created by Jewish businessman Levi Strauss (Levi Strauss) in 1853. Levi's started out as a manufacturer of canvas work trousers, and after one and a half centuries, its brand image of wild, resolute, rebellious and pioneer has remained unchanged.