Maybelline New York ( Maybelline New York; abbreviated: Maybelline, Maybelline) is the world's first pioneer of modern eye cosmetics and the first cosmetics company dedicated to women, under the banner of Thomas William, founded in 1917 with a name derived from his sister Maybel's name and the second half of Vaseline The name was taken from his sister Maybel and the second half of Vaseline. Maybelline has an extremely wide range of makeup products, including face makeup, eye makeup, and makeup for the eyes, etc. Among them, Maybelline has been the number one seller of pure mineral oil foundation in China.