Emmis Market Research (IMS Founded in 1954 and headquartered in Norwalk, Connecticut, RX, the leading global market research brand, provides quality market intelligence resources for the pharmaceutical and healthcare industries, including portfolio optimization services, product launch and brand management solutions, sales force effectiveness innovations, managed care and over-the-counter (OTC) products, and consulting and service solutions. products, and consulting and service solutions to improve the return on investment in healthcare services.