Levi's (Levi's) is a famous jeans brand, as the "originator" of jeans, symbolizing the spirit of American wildness, fortitude, rebellion and American pioneers. It has gone through a century and a half of rain, from the United States popular to the world, and become a global men and women of all ages can accept the fashion. The indigo denim twill, the leather badge at the back of the waist, the curved lines on the back pockets of the pants, the rivets, and the unique red flag logo are all characteristics of Levis.

As a leading brand of fashion and jeans, Levi's has been pursuing innovation for over a century, introducing the washed series of jeans in 1960, the flared trouser model in 1967, the pre-pierced torn jeans in 1986, the "flap" that turns the trouser tube over The "flap", in 2003, the sexy new trendy cut unique, the style of the coolest TYPE1 TM series.