Häagen-Dazs is the world's most popular ice cream brand The company was founded in 1921 by Ruben Mattes in New York. The brand was founded in New York in 1921 by Ruben Mattes. Häagen-Dazs uses natural ingredients and does not contain any preservatives, artificial flavors, stabilizers or colors. The use of skim milk is an excellent blend of taste and health. New York Times magazine once named Häagen-Dazs "the Rolls-Royce of ice cream".