hotornot operating model and website The structure is basically unchanged, although there are only 600,000 active members, but the annual revenue can reach 5 ~ 10 million U.S. dollars, once you enter the home page of HOTorNOT, is a hot girl (or handsome) picture, netizens in the middle of 1 to 10 choose a rating, and then give you the next picture, so on and so forth, you want to see a few can be.