Video pay-per-view rental platform ( ThewatchBox is a U.S. pay-per-view rental site that pays video publishers at a price specified by them, with a minimum price of $1.99. It was created in January 2012 by Jerad Anderson, Matthew Staver, and ienshiao Ma, and provides users with content such as movies, short films, and web TV series. It also provides video publishers with 50% of the rental price as well as distribution, pricing, and rental management services.