Häagen-Dazs is a popular ice cream brand around the world, founded in 1921 by Ruben Martes in New York. The brand was founded in New York in 1921 by Ruben Mattes. Häagen-Dazs is made with natural ingredients and contains no preservatives, artificial flavors, stabilizers or colors. The use of skim milk is an excellent blend of taste and health. New York Times magazine once named Häagen-Dazs "the Rolls-Royce of ice cream".