The world's first Mrs. Fields cookie store was born in California, USA, when the founder, Mrs. DiBiase, opened the business with only $25,000. Mrs. DiBiase's cookies were fresh and aromatic, and the quality of the cookies was so consistent that they were not comparable to any other retail cookie store. Within a short period of time, Mrs. Fields' cookies were known and appreciated by all the customers who came to try them. Soon, Mrs. Fields became a popular brand throughout the United States, and no one knew about it.