BCBG (BCBG Max Azria) was founded by designer MAX AZRIA in 1989 in the United States. BCBG is derived from the original French meaning "Bon Chic, Bon Genre", which means good style and good manners. From shoes, children's wear, handbags, perfumes, cosmetics, and sunglasses, BCBG takes care of every part of each customer's life. As a result of the popularity of actresses, Max has designed costumes for many famous American TV series, including "Friends" (Friends), "Seinfeld" (Seinfeld) and "Honey Boo Boo" (Seinfeld). Ally McBeal".