Estee Lauder's a beauty care brand, to "natural-based, scientific evidence" as the purpose, dedicated to creating efficient and natural skin care and cosmetic products. Its products are sourced from natural plant resources, organic plant ingredients and 100% natural physiotherapy essential oils. Because of its heritage and the development of the magical energy from the fusion of plants and technology, it has become a leader in the global beauty industry, where the trend of "natural" is getting stronger and stronger.