Jo Malone is a company that markets high-end skin care and perfume products, purchased by the Estée Lauder Group in 1999. Jo Malone has a reputation in the West as the queen of the perfume world, with a simple and elegant fragrance, Jo. The biggest difference between JO Malone perfume and ordinary fragrance is that the fragrance is pure and close to the real. It is packaged in an antique French pharmacist's square bottle, elegant, understated, revealing a strong English style, perfume a customary style for the noble, elegant, and different from the public.