coyuchi is a luxury American brand that specializes in high-end bedding and is loved by the public for its pure and beautiful design and natural and healthy materials. Since the brand was founded in 1991, Coyuchi has been insisting on pure organic cotton bedding, loungewear and baby clothes, while also emphasizing corporate social responsibility, with fair trade in developing countries such as India, Turkey, Uganda and other places to buy organic cotton at high prices, to help the local organic cotton cultivation, to help the local social environment and educational standards.