Although this site is an effective electronic business, it does not rely on merchandise to make it dynamic. The sun-washed visuals reflect the Southern California style, while the content and multimedia capabilities add to the store's ambiance.

HollisterCo: American seagull clothing brand shopping network gives people a very A sense of relaxation. Plain interface design and multi-level content has been navigation elements combined very well. The site uses a model wearing company clothing as the background image of the page.

This is to introduce the company's products laid a vague. This is also an effective online merchandising. The site's sound is still relatively limited, but it still reflects a Californian lifestyle and provides a necessary element of entertainment.

The navigation is uncomplicated and the e-commerce section is straightforward to use and functional. The lifestyle section is very interactive and casual. From the opening animation, the visitor is faced with two choices: purchase or browse, which is completely online store-like in nature.