Living Social is AmericaLiving Social is the second largest group-buying site in the United States, and is the biggest rival of the largest group-buying site in the United States, created by Tim O'Shaughnessy in 2007 and headquartered in Washington, DC. In addition to the traditional group-buying site model, Living Social also has strong flexibility, such as not setting a minimum number of group buyers, so that users no longer have to worry about losing the discount due to insufficient group buyers. At the same time, Living Social also launched a new "promotion for free" model to encourage users to participate in group purchases.