This website was founded by Ben Federman in 2007. It offers only one discounted item per day, with a variety of products, such as computer products or magazines. The retail products listed on the site can be discounted up to 1-2%. It also has 4 additional sites that specialize in retailing wireless products, watches, jewelry, etc. Each site starts at 12 noon daily. Each site has only one item per day starting at 12:00 noon.