Armani was founded in 1975 by Italian fashion designer Giorgio Armani in Milan, a world fashion brand. Armani is now the largest selling European designer brand in the United States, known for its use of new fabrics and excellent production, with its Armani Exchange, Emporio Armani, Armani Collezioni, Armani Jeans, Armani Junior, Armani Casa, Armani Beauty, Armani Fiori and other branches.