Nars was founded in 1994 by Franxois Nars, a French makeup master who came from the world of fashion. The brand was founded in 1994 by Franxois Nars, a French make-up master, as an American professional make-up brand.

NARS uses the most classic black color, plus the personalized NARS uses the most classic black color and personalized logo to express the brand's minimalist spirit. With the background of fashion stage, NARS is very fashionable in terms of color, creativity, color rendering, and the packaging of the product counter.

NARS' product naming faithfully expresses the brand's spirit of "fun and no limits", and thoroughly maintains Franxois Nars' unique personal identity.

Because of his passion and wide range of interests, Franxois Nars is inspired by classic American movie titles and foreign films, travel, art, cooking, and culture.

such as his second home, "South Pacific", the city where he studied makeup, "Paris", the birthplace of the NARS brand, "New York". The city where he learned about makeup, "Paris", where the NARS brand originated, "New York", and the spring makeup inspiration actually came from the movie "Shanghai Lily" and so on, can all be transformed into product names!

In terms of packaging, the NARS makeup and skin care line fully embodies the style of NARS products: classic, modern, noble and elegant. The matte black look designed by design genius Fabien Baron for NARS makeup has also caused a trend of minimalist design in the cosmetics industry, which shows the originality of NARS that cannot be replaced.