Free.FR mobile operator is one of the newest mobile operators in France. FR Mobile is one of the newest mobile operators in France, special because its corporate culture is "hacker culture", offering very practical mobile packages, launching a 19.99 euro tariff package, which has greatly impacted the French mobile operator market.

Have you ever thought of such a cell phone tariff package: unlimited In China, at least 888 dollars a month to enjoy such treatment. In France, the mobile carrier Free as little as $25 (that is, 19.99 euros), and no contract period! The company has played some "tricks" in terms of technology, marketing techniques and finance. "Free's corporate culture is a "hacker culture" and Free has survived among the big carriers and come out on top.

Before becoming a mobile carrier, Free was an Internet Service Provider (ISP). In 2002, Free became the first French provider to offer triple-play services to its customers, as well as offering French people unlimited VoIP calls for 29.99 euros per month. In 2009, the French regulator ARCEP decided that the presence of the three major mobile operators was not conducive to competition and sold the fourth 3G band to Free for $300 million (€240 million). The company's CEO, Xavier Niel, immediately began advertising to French consumers that Free would "bleed" the entire French mobile market with its ultra-low-priced unlimited phone and text traffic rates. The Modem "cat" in Free's triple-play solution is a hotspot that is not expected by other carriers. The "cat" is a hotspot, which covers almost all of France, and Free users can use these hotspots for free on their smartphones.

In January 2012, Free launched a €19.99 tariff package, and CEO Niel said aggressively that the French mobile operators were milking consumers dry.

Finally, Free's little marketing gimmick is the "full purchase". The other carriers will launch contract phones, $0 phones, but the tariff packages are usually more expensive. The cost of full purchase + ultra-low tariff is lower than $0 purchase or contract phones, so consumers like it very much, so Free's approach forced other competitors to offer the same tariff package.

Just 6 months after launching its mobile business, Free had a 5.4% market share in France, or 3.6 million subscribers. As predicted by the market, these customers were all "poached" from other carriers.