Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank and is headquartered in Baltimore, Maryland, USA. The brand's mission is to "make athletes stronger" and to provide athletes with a full range of sports equipment including apparel, shoes and accessories through passion, design and continuous innovation. Three series of equipment: HeatGear hot equipment series, ColdGear cold equipment series, FootWear sports shoes series.