Decathlon is a sports goods retailer from France, founded by Michel Relec in 1976, the first store was opened in Enlos, a small village near Lille, France. 2003, Decathlon entered China, and has now spread to 178 stores in 46 cities across China. In addition to the chain sports goods operation, Decannon Group provides support for the whole sports industry chain, offering a rich lineup of its own brand products, which are divided into 20 different brands according to different sports categories. For both beginners and professional sportsmen, Decathlon can provide sportswear, equipment and various creative sports products, and its mode of controlling the whole industry chain enables its products to have a high cost performance ratio.