ocado:UK Agricultural Products B2C The retail platform is the UK's largest online retailer of food and produce, the UK's largest B2C platform, founded in 2002, in addition to selling fresh produce, but also other food, toys, medicine and other products, headquartered in Hatfield, Hertfordshire, UK, with a market capitalization of £1.18 billion, the company currently has more than 5,000 employees.

History of Ocado:< ;/p>

Officially commercialized in January 2002 and listed on the London Stock Exchange on July 21, 2010. 2010 Ocado achieved online sales of $890 million, the second highest online sales in Europe and the United States in the food and drug category, and in 2013 online sales reached £732 million (or $1.23 billion). ($1.23 billion) in 2013.

Ocado's operating model: B2C+O2O

Ocado is a unique, completely independent online grocery store focused on delivering high-end food, beverages and household products to customers' homes. customers' homes.

B2C model: online platform (ocado.com) + mobile shopping

O2O model: "virtual window "shopping, smart phone two-dimensional code to scan the code to complete the order. Cooperate with offline supermarkets, cooperate with Waitrose supermarkets which occupy the middle and high-end supermarket market in the UK, Ocado provides online services for them, realizing Waitrose's online grocery sales increased by 54%.

The Ocado warehouse currently supports the storage of 21,500 items, over 250 of which are Ocado's own brands. The future refrigerator will be able to provide predictions, fully automatic shopping information (grasp of purchasing needs), and connect to the Ocado website with big data information. That is, the future refrigerator will be able to scan the food information stored in the refrigerator shelves and enable Ocado to achieve accurate marketing.