Vertu is a world-renowned luxury cell phone brand, founded in 1998 and headquartered in the UK, originally a subsidiary of EQT VI, which was later sold to EQT VI. Vertu cell phones use precious materials such as sapphires and rubies as raw materials for production, and their prices range from a few hundred thousand RMB to a million RMB. The price of Vertu phones ranges from several hundred thousand RMB to millions of RMB.