A British family run diamond jewelry design studio located near Hatton Garden, London. We are specialists in the design and manufacture of diamond jewelry. We have been cleverly making beautiful diamond rings and jewelry in our London workshop since 1979. By simply selling directly to you without the concept of a 'middleman', we can offer discounts of up to 60% without compromising on quality or craftsmanship. We also have a custom selection and a 30-day money back guarantee.