I-Donline:I-D online The capital letter D in the magazine emphasizes the magazine's focus on design, while the lowercase letter i implies the magazine's "I-Donline" style. With solid fashion photography reporting skills and a keen sense of youth culture, the magazine occupies a position to highlight individuality, alternative but not detached from reality.

Terry Jones, founder of I-D Magazine, hopes It's not just about clothes, it's about the culture around us, the music, the movies, the literature, the art, the food, the things that influence our daily decisions.

"Inspiration from life, a keen eye for reality, innovative ideas, a more traditional approach to expression, excellent photography and a personalized layout are all factors in i-D's success.