SkySports:The official website of Sky Sports Live TV is a British sports television station that has played a major role in the increasing commercialisation of sports and sports communication in the UK since 1990. Sky Sports, along with BBC and Independent Television, are the three major domestic television sports brands, but only Sky Sports has a dedicated sports channel.

Sky Sports is a pay satellite television channel broadcasting in the UK and Ireland. Sky Sports, along with the BBC and Independent Television, are the three major domestic television sports brands in the UK, but only Sky Sports has a dedicated sports channel. Sky Sports also directly contributed to the establishment of the English Premier League in 1992. Sky Sports is currently the exclusive domestic broadcaster of the Premier League in the United Kingdom.

In addition to soccer, Sky Sports also broadcasts many sporting events such as cricket, rugby, golf and tennis. Sky Sports also facilitates the English League Cup and shares the rights to broadcast the League Cup with the BBC, of which Sky Sports will broadcast no less than 65 matches per season (two matches per round and the final). Specific match allocations are to be agreed between Sky Sports and the BBC, with the final match being broadcast live on both channels.

Specific match allocations to be agreed between Sky Sports and the BBC, with both finals to be broadcast live. On 24 November 2002, Sky Sports, in conjunction with the independents, defeated strong competition from the BBC and Channel 4 for the UK rights to broadcast the UEFA Champions League, with the agreement that the independents would broadcast both Tuesday games and Sky Sports would broadcast both Wednesday games. Now the independent TV stations have priority to broadcast home games of English clubs, while Sky Sports mainly broadcasts away games of English clubs and games of non-English clubs.