LondonFashionWeek: London Fashion Week is a themed show for London Fashion Week, jointly launched by British fast fashion brand Topshop and Google+, and puts the runway show, which was previously only available to celebrities and fashion iCon, live on Google+ Hangouts.

Topshop's theme this year is "Reimagining the Future of Fashion", Google+ users will not only be able to view Topshop's sophisticated fashion designs online, but will also be able to participate in interactive activities. The show will be staged in The Tanks, an underground tank space at the Tate Modern.

Fashion lovers who can't make it to the show will be able to watch the whole thing on Google+. Of course, users will also have access to details of each model, as well as images of the backstage preparations and a video of the reception. In addition, Topshop has uploaded the models' diaries and product design videos to Google+, and Topshop fans can try their hand at applying for tickets online to see the show live.

Topshop has also added a service called "Model Cam" for fans who want to learn more about the models' lives on the runway, which will allow fans to simulate international runway shows with a high-definition micro camera. The service will allow fans to experience international runway shows with a high-definition micro-camera, which will transmit the user's footsteps and body shape to a computer. For those who want to learn more about fashion, Topshop also offers design courses on Google+. In addition, Topshop offers an app that will allow users to create their own looks;