BabyBjorn is a professional baby product manufacturer from Sweden. 1961, BabyBjorn and his wife's sister Elsa jointly founded BabyBjorn in Stockholm, Sweden, Beris Hamra. In the same year, the company launched its first product - baby chair, recommended by pediatricians, reported in a number of Swedish magazines, the market demand increased sharply. 1973, BabyBjorn launched the first baby sling, named "intimate care", again gaining the attention of parents. As of 2012, more than 30 million babies have been carried by their parents in BabyBjorn baby carriers around the world, including many Hollywood star babies.