e.l.f. Cosmetics is a stylish and affordable makeup brand in the U.S. It is very inexpensive and can be used by novice makeup artists to practice. It is a very inexpensive brand that can be used by newcomers to makeup. Its products are made with pure plant-based eco-friendly formulas and innovative technology, which makes its makeup delicate, high-quality and ultra-hypoallergenic. Now, it has been favored by many famous American fashion magazines and has received good reviews, being rated as a good product of high quality and low cost.