Hilton Hotels International (HI), a division of the UK-based Hilton Group, owns the rights to use the "Hilton" trademark worldwide, except for the United States. Hilton Hotels International manages 403 hotels, including 261 Hilton hotels, 142 "Scandinavian" hotels for the mid-market, and 18 "Conrad" (also known as "Conrad") hotels in 12 countries in a joint venture with Hilton Hotel Management, headquartered in North America. Conrad" (also known as "Conrad") hotels in 12 countries. Its global marketing alliance with Hilton has resulted in more than 2,700 hotels worldwide, with more than 500 hotels sharing the Hilton brand.