FireBox is a UK-based It specializes in selling a variety of interesting and unique products, mainly covering creative gifts, furniture and accessories, gourmet desserts, books and magazines, intelligent VR and other high-tech products.

The FireBox website was created by UK-based Michael Acton Smith, Tom Boardman in 1998, the site has been "The Sunday Times" newspaper as the fastest growing 100 retail sites in the United Kingdom ranked 13. It sells products from independent design brands from all over the world, with average prices ranging from a few euros to 20 euros.