Founded in 2015 and headquartered in London, England, Yopa received $16 million in Series A funding in 2016, connecting homeowners in need of a home to sell or buy on one end and real estate agents on the other. Once a homeowner registers with Yopa and applies to sell their home, the site quickly assigns them to a nearby agent who will assess and value the property and prepare a comprehensive ad, including photos and detailed descriptions. The advert is placed on several of the UK's leading home selling websites, including Rightmove, Zoopla and Prime Location, and the agent accompanies them throughout the presentation, price negotiation and finalisation of the transaction.