The Waitrose supermarket in the UK has been promoting its own-brand products since 2009 and has been making efforts in the high-end market. With 288 stores, the supermarket is one of the giants in the UK retail industry and has added more than 400 private label products to its existing 1,800 private label products. The supermarkets in the UK are divided into Aldi, Morrison, Asda, Tesco, Sainsbury's, Marks & Spencer, and Waitrose according to the freshness and quality of the food sold and the price, and among these seven supermarkets, Waitrose is the most expensive but has the best quality and freshest food.