Kiehl's LLC is an American retailer of cosmetic brands specializing in skin, hair and body care products. It began in 1851 as a single pharmacy on Third Street and East 13th Street in Manhattan. Kiehl's was acquired by the L'Oréal Group in 2000 and now has more than 250 retail stores worldwide, with more than 1,000 points of sale as well as high-priced points of sale - high-end department stores, select airport locations and independent stockists. Compared to its competitors, Kiehl's is known for its unconventional marketing approach, its large male customer base and the simple and clear packaging of its products.