Our skincare line is sustainably sourced, environmentally friendly, safe and most importantly, effective. In addition, our ingredients are scientifically proven to be organic and cruelty-free, with no compromise on quality. Our biggest challenge is to find powerful skin care ingredients that are 100% natural, cruelty-free and vegan. So even though it would be easier, we avoid many ingredients that may have animal origins, such as hyaluronic acid and squalane. After months of research and testing, we have found the best ingredients from completely plant-based sources. Our research into ancient Ayurveda as well as modern botanicals has yielded what we ultimately believe is a formula worth bringing to you - a tried and true, long-lasting botanical and earth-based formula.