Myntra: India's Fashion and Lifestyle Founded by Mukesh Bansal, Myntra has a strong system and structure among many similar e-commerce companies, and has captured a majority share of the Indian e-commerce market with its fashion portal plus fashion retail.

Myntra is on track to Mukesh Bansal said, "We want to become India's largest apparel retailer within 18 months. In terms of management, we are more relaxed and I give the team a lot of freedom to play. But then again, I have great expectations from them. In addition, the statistical results are an important basis for my decisions."

Myntra launched this open platform primarily to increase its own profits and hopes to penetrate all over India with the e-commerce influence of the small merchants it houses. Myntra has received a total of $75 million in funding since its inception in 2007, and has just received $50 million in funding, which it has said it will use to build its open platform and deploy its mobile presence. Myntra's open platform model is very similar to Amazon's. Amazon also does not have its own product storage, but only allows merchants to connect merchants with customers by allowing them to reside in the site.