The Souled Store is an online retailer that sells a range of fashion merchandise and accessories to its users. The platform's product portfolio includes T-shirts, cell phone cases, badges, boxers, pajamas, notebooks, mugs, posters, coasters, bags, socks, umbrellas, tote bags, painted shoes and wristbands. The Souled Store was launched by Rohin Samtaney, Aditya Sharma and Vedang Patel in 2013 and is headquartered in Mumbai.