The annual calendar (Pirelli Calendar) is a commercial promotion project launched by the Pirelli Group, the first edition of the calendar was issued from 1963, then due to the 1974 oil crisis, the economic depression, there was a 10-year hiatus, every year many people are invariably looking forward to receive the Pirelli Calendar limited edition, the reason is that the characters are international stars.

Pirelli's wall calendar has always represented a new concept of femininity. Pirelli's calendars have always represented the new concept of femininity. The designers and photographers of the Pirelli calendar have always been able to show alternative beauty, fashion and glamour in their work. Although there are different designers and complex shapes each time, Pirelli calendars always present beautiful images with a unique perspective and reflect the spirit of the times at the same time.

The 2016 calendar no longer features nosebleed supermodels, but instead features strong women with successful careers in a variety of industries, including tennis queen Serena Williams, comedian Amy Schumer, cape John Lennon's wife Yoko Ono, and Chinese actress Yao Chen, etc. to play a big role.