MaxMaRa:Italy MaxMaRa fashion brand is one of the famous Italian fashion brands, born in 1951; with over 50 years of creativity and ideals, it has successfully built up the fashion kingdom today.

The MaxMara brand was founded by the founder The first collection started with a camel coat and a pink suit, and was known for its ability to design clothes for all women and to resist the short-lived trends in the fashion world, full of modernity.

Max Mara's creativity: Following a personal philosophy, MaxMara has always been about the power of the collective rather than the prestige of an association or advisor. Therefore, MaxMara's designs are never given to the talents of a single individual, but are constantly weighed throughout the production process. There are many experts involved in the production process, so that MaxMara's creations combine the talents of renowned designers with those of flour researchers, tailors, production specialists, marketing experts and information specialists.

The MaxMara group has 23 brand collections, and in 1951 Achille Maramotti opened the first store of MaxMara in this small rural town, which can be said to have created the ready-to-wear industry for Italy designed by famous designers. In 1963, with the help of young and talented designers such as Jean Charoes de Castelbajac and Karl Lagerfeld, Achille began to launch two flawless fashion collections each year. 1967 saw the rise of a young culture among consumers, and Achille launched the world's first extended collection, Sportmax, one by one. amp;gt;