BVLGARI is the world's third largest jewelry luxury brand after and the United States, was founded by Sotirio Bulgari of Greek descent in 1884 in Rome, Italy, initially started as a silverware, and then began to produce Sotirio Bulgari was founded in 1884 in Rome, Italy, initially as a silverware manufacturer, and later began to produce luxury products such as fine gemstones, watches, bags and perfumes. Since its inception, BVLGARI has won the hearts of high society around the world with its bold, unique and elegant classical design style.