Lancia Motors (Lancia) is An old Italian car brand established in 1906, founded by Fiat's racing driver Vincenzo Lancia, has an important place in the world's luxury car market, after 1969, the trademark belongs to the Fiat Group, positioned as a high-priced car.

Lancia Motors is headquartered in the industrial city of Turin, Italy. Turin, in the eyes of many car lovers means a healthy, upward quality of life, it is a rather aristocratic sedan. The satisfaction of the needs of the driver and passengers, easy driving, elegant styling and cutting-edge technology are the endless pursuit of Lancia.

Lancia was the first to use independent front wheel suspension and to invent shock absorbers for automobiles in the early 20th century at Lancia Lambda, and the first to manufacture monocoque convertibles. The Delta S4 model in 1985 had an innovative engine with both turbo and mechanical boost, allowing for both low-speed and high-speed engine response. After Fiat's acquisition of Chrysler Automobiles, Chrysler's large cars were sold under the Lancia brand in mainland Europe and under the Chrysler brand in the United Kingdom for the Lancia Ypsilon and Lancia Delta.