mercadolibre is the largest e-commerce platform in Latin America The largest e-commerce platform in the region was founded in Uruguay in 1999 by Marcos Galperin, who received $7.6 million in financing from investors including jp Morgan, and the company was listed on Nasdaq in 2007. By 2013, EBay and Baillie Gifford were the two largest shareholders of mercadolibre. As of 2013, mercadolibre operates in 12 countries, including Argentina, Brazil, Chile, Portugal and the United States, with more than 90 million registered users and over 2,000 employees. mercadolibre has established four major e-commerce solutions, namely Mercadolibre- Mercadolibre - e-marketplace, MercadoPago - online payment solution, MercadoShops - the online store solution (which adds up to a number of products similar to those of Ali Mama).