SKECHERS, the English name comes from Southern California slang, meaning "young people who can't sit still", SKECHERS for the pursuit of fashion, personality, young people, and to provide a variety of shapes, bright colors of men and women's sports shoes and children's shoes. Born in 1992 in a small beach town in California, the Sketchers brand has grown from a small, single-styled company to one of the world's most popular footwear brands. Sketchers is an award-winning company and is now the second largest footwear brand in the U.S. market after Nike.