superdry was created in 2003. superdry is a British brand, adding Japanese street style and Japanese, often mistaken for a Japanese brand, to become a brand dedicated to high quality direction products. superdry has been sold in more than 20 countries around the world. superdry/extreme dry brand's core philosophy is fair price. At the same time, the details are meticulously crafted. Due to the love for the iconic American culture and the reverence for British superb tailoring techniques.